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12 Ways to increase Facebook leads

Steps to start a SEO Project

Steps to start a SEO Project

Visit each page of their website to check the current status.Check if the website is SEO friendly and audit the website for its URL structure, page  page title, meta description, meta keywords, content optimization(text,images,videos).ie. Part -1 (Head Section) Part- 2 (Body Section)

a.Check the SEO Score for each page of the website using the online tool:https://smallseotools.com/website-seo-score-checker/

b. Check the SEO rank for current website using:https://smallseotools.com/keyword-position/

c. Check website speed test  and mobile friendly test using:https://developers.google.com/speed/pagespeed/insights

2.  Collect information about keyword list using google adwords

3. Select Keyword list and also select the web pages of the website for which client wants search engine rankings

• choose long tail keywords i.e. having more than 4 words

4. Start ON PAGE SEO for selected pages

• Prepare Page title, Search engine title, Search engine description, SEO content

• check other websites that come on the first page. Research them.

• Recheck SEO score of each page using https://smallseotools.com/website-seo-score-checker/ and onpageseotool.com

5. Check SEO score of each page

6. Start OFF page SEO:

• Article submission

• Social Media sharing or smm

• Forum signature and quora.com

• Social Bookmarking

You can make a Google calendar for each activity.

7. After 7-10 days check ranking for keywords.

Now you are all set. But don't stop. KEEP DOING the OFF PAGE SEO ACTIVITY!

What is Social Media Marketing?

What is Social Media Marketing?

We hear the words ‘Social Media’ very often.  We all see people glued to their cell phones and what are they looking at? A good chance is they are looking at one of the social media sites.

So what is Social Media Marketing or SMM? It is marketing your products or content be it your website or your blog through the internet on one of the social media platforms. Content simply put is anything you write or share be it video text pictures etc on these platforms.

There is Facebook, Twitter, LinkedIn, Google plus, Snapchat,  Reddit, Quora, Instagram and many more.

India’s social media users have been growing at an enormous rate. According to a report generated by The Next Web as of July 2017, Facebook reported a total “potential audience” of 241 million active users in India, which were a million more users than United Stated which stands at 240 million users.  This is in part due to a big push by the Government to use digital monetary transactions.

Since social media is being used so widely it is a very effective marketing tool.  Businesses are spending money for advertising on these platforms. And these social media platforms make most of their revenue from these advertisements.

GOALS OF SOCIAL MEDIA MARKETING:

1. Spread your Brand Awareness

(Reach your customers by making impressions, increasing your profile visitors and page views)

2. Audience Engagement:

This is done through likes, comments and shares

3. Increase Audience: you increase your followers, subscribers and group members

4. Convert your audience into leads i.e. you get the contact information like name, email, phone no. of your audience who is interested in your topic for 5. Finally Convert these Leads into a Sale.

This is the nurturing process.

STEP I : 80% Engagement

STEP II: 20% send your Unique value 

To engage your users it is important to modify your content to the platform you are marketing. Your content should be such that the viewers should feel like they should share it with their friends.

Some of these platforms are merging for e.g you can log in certain sites using Google or Facebook instead of creating a new log in.

The biggest platform is Facebook. It has the most targeted ads.

So it can work for B2C as well as B2B marketing. You get to directly interact with people. SMM helps with your Search Engine Optimization.

You can increase your presence on social media either ORGANICALLY or through PAID ADVERTISEMENTS. PPC campaigns designed in Google Adwords is a type of paid advertisement. You can start with paid Ads and once your reach has increased you can reduce your paid ads.

CONCLUSION:

Social media marketing is an extremely effective marketing tool. There are different platforms Facebook being the most popular. You have to tailor your content to each platforms unique quality.

Google Adwords Made Easy

GOOGLE ADWORDS MADE EASY

Google Adwords is an online advertising tool developed by Google. It is an effective digital marketing instrument. Since we have to pay for this tool we have to be careful so as to make it work for us without making it unnecessarily expensive.

It has been widely used so much so that Google obtains most of its revenue from these PPC ad campaigns.  Here you pay only if your ad is clicked. So if a person searches for ‘cake shop in Mumbai’ and your cake shop ad appears along with other ads. But the person does not click on your ad then you do not have to pay for it. So this advertising is very specific and tailored.

Over 1 trillion searches are made in Google per year for saleable services or items. So you can imagine its power.

At first Google adwords does look a bit overwhelming but as you start navigating these numerous options become friendly.

1. GOOGLE ADWORDS ACCOUNT:

Set up an account in htt://adwords.google.com

After you sign in (you can skip the guided set up), carefully select  your Email address, Time zone, Country and Currency. These selections cannot be changed late on.

2. LOOK WHAT YOUR COMPETITION IS DOING:

Before you start with the campaign, I would suggest you look up your competition and see how they have crafted their ads. For eg. If I am making an Ad for a real estate company that sells flats in Mumbai, then I am going to search for ‘Buy flat in Mumbai’. You will get an idea of their keywords and ad structures. You can note the entire Ad of 2-3 of them.

3. CAMPAIGN STRUCTURE:

The basic structure of your ad campaign goes like this:

Always look up in the header as to which part of the campaign you are in to avoid confusion.

4. KEY WORD RESEARCH:

  

Key words are words or phrases which a person types in the search engine to look up something. This is important to the success of your campaign. So you have to select keywords for your ads that will closely match with what people are looking for. So they have to be relevant.

Always select keywords with Maximum Searches and High Competition.

Click on Tools – Planning – Keyword Planner – Find Keywords – Search of your selected words – down load the Excel list.

Make a note of 3 keywords which fit your criteria and have maximum searches and high competition. Make  a note of their:

Maximum Search Volumes

Competition

Maximum Bid

Minimum Bid

In the older version of Adwords you can select keywords by location.

5. CAMPAIGN SET UP:

Select New Campaign

Select Campaign type: Select ‘Text Ads’

Goal: Website Traffic (In this article we want to increase our website traffic)

URL: Enter your Business URL

6. CAMPAIGN SETTINGS

There are different settings:

·        Campaign Name: Type an appropriate name

·        Networks:  Select ‘Search Network’

                             Add Display Network – Select ‘No’

·        Location:   Click on Advanced Search and Enter the ‘Radius’ and                        ‘Place’

·        Budget: The amount you can afford to spend/ per day

·        Bidding: Manual CPC (this way we can adjust the bid when you want)

·        Sitelink Extensions: New Site Link Extensions (You need four sitelink extension for a good ad.)

         Site Link Text

         Description 1

Description 2

Final URL : URL of the specific service/business

7. SET UP AD GROUPS:

Ad Group Name: Name of the group

Default Bid: minimum amount you want to spend

Keywords: Type the selected keywords one on each line

SAVE AND CONTINUE

8. CREATE ADS:

.

New Ad

·        Final URL: of the specific service/product of the business

·        Headline 1: 30 characters long

·        Headline 2: 30 characters long

·        Display path : path1 / Path 1: 15 characters each

·        Description:  get creative and use catchy words within 80 characters.

DONE – SAVE & CONTINUTE

9. SET MAX CPC FOR EACH KEYWORD:

In the Key words section, edit each key word to set an amount. You will have to decide according your campaign budget.

Now you are all set to start your Google Adwords Campaign!

How do you get Google to Index your Website?

So you have developed a great website or written an amazing blog post, but how do you get it be found in Google for others to see it?

This is done by a process called Indexing.

What does ‘to Index your Website’ means?  It means you have submitted your website to Google and now your website URL is seen in the search engine results of google.com.  It is the one of the steps to get rankings and helps us to see all the hard work we put in to make achieve Search Engine optimization or SEO.

Only after indexing your website it will be seen in the organic results leading to traffic on your site and ultimately leading to conversion i.e. increased customers.

It is necessary to index the URL again if it has been updated so that people who search you get the most latest version. Thus indexing again gives you better performance in the search result.

How to Index your URL:

1. SUBMIT TO GOOGLE:

STEP 1: Got to google.com/addurl

STEP 2: Sign in and search console

STEP 3: Type the URL of your site/page/blog post

2. SHARE YOUR URL ON FACEBOOK. TWITTER, LINKEDIN, GOOGLE PLUS

Another way of Indexing is to share it on Social Media sites

HOW TO CHECK IF YOUR SITE IS INDEXED:

Type your site address and search.  It will show which pages are indexed.  Remember that it takes Google some time to index. So you will have to wait till your site shows up in Google.

Google Adwords CPC - Introduction

Google Adwords or CPC or PPC:

KEYWORD RESEARCH:

Digital Marketing can be done through Organic/free listing OR through paid listings i.e CPC. For this we need to perform Keyword research.

This is done in Google Adwords which is an online advertising service developed by Google.

**After signing in Google Adwords, carefully select the Email, Time zone, Country and currency as you will not be able to change them after selection.

In the tools icon, find keywords which can be words, phrases or URL of website or business.

Select specific keywords with Maximum search volume. Note their Minimum and Maximum Bid amount.

CAMPAIGN NAME---AD GROUP –ADS AND KEY WORD LIST

CPC: is Cost per Click:

CPC is the short form of Cost per click, when you pay for each click on your Ads in your marketing campaign.

TYPES OF CPC:
1. MANUAL CPC
2. MAXIMIZE CLICKS
3. ECPC (ENHANCED CLICKS)

1. MANUAL CPC:

With Manual cost per click (CPC) bidding, you can set a maximum price on cost of someone clicking on your Ad Words ads.

EXAMPLE:  If you think its worth Rs. 19 to have someone visit your website, you can set Rs. 19/- as your maximum CPC. You will pay a maximum of Rs. 19/- when a person reads your ad and clicks it, and you pay nothing if they don’t click.

Lets say you create a text ad and set a max. CPC bif of Rs. 19. If 500 people see the ad and only 23 of them click to learn more, then you nd up paying only for 23 clikcs. Your max CPC big was Rs. 19 so you will payu no more then 23 clicks X 19.

Often you'll pay less than your max. CPC because with the AdWords auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

II. Maximize Clicks:

Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. 

You set a target daily budget and the AdWords system automatically sets your maximum cost-per click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.

III. Enhanced cost-per-click (ECPC):

It automatically adjusts your manual bids to help you get more conversions, while trying to achieve the same cost-per-conversion.

ECPC is available as an optional feature with Manual CPC bidding.

With ECPC, you'll still have control over your bids just like you did before, but ECPC helps you by adjusting each bid based on how likely it is that a click will result in a conversion. If a click seems likely to convert, ECPC will raise your max CPC (after applying any bid adjustments you've set).

So just to recap:

MANUAL CPC = MANUAL BIDS
MAXIMIZE CLICKS =  AUTOMATIC BIDS
ECPC = AUTOMATICALLY RAISE YOUR MANUAL BIDS

Off page SEO

DEFINITION: It refers predominantly to backlinks ( links pointing to the site which is being optimized from other other relevant websites)

Unlike On-page SEO, Off page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
a. Link Building
b. Social Media Marketing
c. Social Book Marking

Purpose:
1. Increase website visitors
2. Increase your website ranking in SERPs

A: Link Building: The links should be from domains with high Domain authority and pages with high page performance. The authority of a particular site can be checked through Domain authority checker.

External Links are links that are built from different domains to our website/ blog.
There are various ways of building links:

1. Quora.com: This is a question and answer format. Links of our website/blog can be built in our answer to a particular question. eg: What is SEO?
we can also create a question and give answer to it.

2. Article submission: eg. www.hubpages.com
We can submit our blog page as an article to this website and doing so create back links.

3. Blog directory submission: eg: www.bloghub.com
We can submit our blog on such websites and get added into their directory.

4. Blog Comment: After searching for blogs on similar topic, we can post comments on their blog with links to our website.

5. Infographic images: eg: Pinterest.com
After creating our board and URL, we can add images from our website or upload offline on 'upload a Pin'.

II. Social BookMarking: In this process we save our website link (with description or Images) and share this link. This is done in the following ways:
1. Pinterest.com

2. digg.com/submit:  Here we add the link of the post/ blog in facebook.

On page SEO - important points

1. SEO friendly URL:
a. It should include your main focus keyword.
b. Separate each word by hyphen
c. Small letters

Eg: www.yourdomain.com/digital-marketing-course.html

2. Page title 
a. It should start with main focus keyword
b. Its length should be 65 characters which count space as well.

Eg: <title> main focus keyword </title>

3. Page description (Meta description):
a. It describes your web page
b. It should include your main focus keyword with description
c. It should be 155 to 165 characters which includes space too

Eg: <meta name = "description" content = "your page description with main focus keyword"/>

4. Meta Keywords:
a. It includes your targeted keywords with minimum 5 keywords.
b. Each keyword should be separated by comma

Eg: <meta name = "keywords" content = "keyword 1, keyword 2, keyword 3, keyword 4, keyword 5"/>

Content Optimization:

5. Your web page content should include <H1>, <H2>, <H3> html tags with main focus keyword.

6. The 1st hundred words of your first paragraph should include your main focus keyword.

7. The web page content paragraph should include the Search related keywords (LSI keywords).

8. Your web page should include at least two internal links and 2 external links.

Eg: <a href = "seo-freindly-url.html" Title = "main focus keyword"> Anchor Text </a>


9. Image Optimization:
a. Image name should include your main focus key words.

Eg: <img src = "main focus keyword.jpg" alst = "main focus keyword"/>

What is Search Engine Optimization (SEO)

Definition: Search Engine Optimization is the process of improving the visibility of a website on organic (natural or unpaid) search engine result pages ( SERPs), by incorporating search engine friendly elements into a website. 

There are two parts to Search Engine optimization
1. On-page optimization and
2. Off-page optimization

On-Page Optimization 

Definition:

(a) On-page optimization refers to the website elements which comprise a web page, such as HTML code, textual content, images and videos.

(b) On page optimization is the science of optimizing contents of a website such that it becomes friendlier to the search engine.

Purpose: 

(a) Increase your website visitors

(b) Get ranking in search engine result pages (SERPs)

Off-page Optimization:

Definition: It refers predominantly to backlinks (links pointing to the site which is being optimized, from other relevant websites)

Unlike on-page optimization, Off page optimization refers to activities you can perform outside the boundaries of your website. The most important ones are:

a. Link Building

b. Social Media Marketing

c. Social Bookmarking

Purpose of Off- page optimization:

a. Increase your website visitors

b. Increase your website ranking in SERPs.

How to create a SEO friendly post

1. Post title: It should include the main focus of your post or article.

2. Post setting:

a. Label:  It should have keywords that reflect the topic. A tip is to search your post title words in google, then at the bottom of the search page a list of results will appear. Select any three topics that most appropriately reflect that which you want to include in your post. 

paste these topics in the labels window separates by comma. 

The total character size should be less than 200.

b. Permalink: It is the web address or the URL of your post. Click on 'custom' link. To make it SEO friendly paste the topic in this window. 

i) use only small letters 

ii) Include the main focus keyword i.e. the title

c. Location: Select the area where you want the post to be read.

d. Search Description: This is where you describe your post. Again, it should include your main focus keywords.

3. Content Optimization:

a. Include h1 heading tag with your main focus keyword

b. Include your main focus keywords in the first 100 words of your first paragraph.

c. If possible then include search related keywords (LSI) in your paragraph

LSI keywords are keywords that appear at the end of the google search page after you search your post topic.

d.Your post content should include minimum 2 Internal links and 2 External links. Internal links are the ones with the same domain and external links are pages which are connected to each other but with different domain name. 

4. Image optimization: 

a. Image name should include the main focus keywords.

b. Image alt attribute should include the main focus keyword.

What is Digital Marketing?

Are you looking for answer 'What is Digital Marketing?', then check our Digital Marketing Definition: Digital Marketing is like an umbrella term which has many corners for eg. SEO, SEM, SMM, SMO, Video Marketing, Email Marketing, mobile marketing etc.