What is Social Media Marketing?

What is Social Media Marketing?

We hear the words ‘Social Media’ very often.  We all see people glued to their cell phones and what are they looking at? A good chance is they are looking at one of the social media sites.

So what is Social Media Marketing or SMM? It is marketing your products or content be it your website or your blog through the internet on one of the social media platforms. Content simply put is anything you write or share be it video text pictures etc on these platforms.

There is Facebook, Twitter, LinkedIn, Google plus, Snapchat,  Reddit, Quora, Instagram and many more.

India’s social media users have been growing at an enormous rate. According to a report generated by The Next Web as of July 2017, Facebook reported a total “potential audience” of 241 million active users in India, which were a million more users than United Stated which stands at 240 million users.  This is in part due to a big push by the Government to use digital monetary transactions.

Since social media is being used so widely it is a very effective marketing tool.  Businesses are spending money for advertising on these platforms. And these social media platforms make most of their revenue from these advertisements.

GOALS OF SOCIAL MEDIA MARKETING:

1. Spread your Brand Awareness

(Reach your customers by making impressions, increasing your profile visitors and page views)

2. Audience Engagement:

This is done through likes, comments and shares

3. Increase Audience: you increase your followers, subscribers and group members

4. Convert your audience into leads i.e. you get the contact information like name, email, phone no. of your audience who is interested in your topic for 5. Finally Convert these Leads into a Sale.

This is the nurturing process.

STEP I : 80% Engagement

STEP II: 20% send your Unique value 

To engage your users it is important to modify your content to the platform you are marketing. Your content should be such that the viewers should feel like they should share it with their friends.

Some of these platforms are merging for e.g you can log in certain sites using Google or Facebook instead of creating a new log in.

The biggest platform is Facebook. It has the most targeted ads.

So it can work for B2C as well as B2B marketing. You get to directly interact with people. SMM helps with your Search Engine Optimization.

You can increase your presence on social media either ORGANICALLY or through PAID ADVERTISEMENTS. PPC campaigns designed in Google Adwords is a type of paid advertisement. You can start with paid Ads and once your reach has increased you can reduce your paid ads.

CONCLUSION:

Social media marketing is an extremely effective marketing tool. There are different platforms Facebook being the most popular. You have to tailor your content to each platforms unique quality.