Google Adwords Made Easy

GOOGLE ADWORDS MADE EASY

Google Adwords is an online advertising tool developed by Google. It is an effective digital marketing instrument. Since we have to pay for this tool we have to be careful so as to make it work for us without making it unnecessarily expensive.

It has been widely used so much so that Google obtains most of its revenue from these PPC ad campaigns.  Here you pay only if your ad is clicked. So if a person searches for ‘cake shop in Mumbai’ and your cake shop ad appears along with other ads. But the person does not click on your ad then you do not have to pay for it. So this advertising is very specific and tailored.

Over 1 trillion searches are made in Google per year for saleable services or items. So you can imagine its power.

At first Google adwords does look a bit overwhelming but as you start navigating these numerous options become friendly.

1. GOOGLE ADWORDS ACCOUNT:

Set up an account in htt://adwords.google.com

After you sign in (you can skip the guided set up), carefully select  your Email address, Time zone, Country and Currency. These selections cannot be changed late on.

2. LOOK WHAT YOUR COMPETITION IS DOING:

Before you start with the campaign, I would suggest you look up your competition and see how they have crafted their ads. For eg. If I am making an Ad for a real estate company that sells flats in Mumbai, then I am going to search for ‘Buy flat in Mumbai’. You will get an idea of their keywords and ad structures. You can note the entire Ad of 2-3 of them.

3. CAMPAIGN STRUCTURE:

The basic structure of your ad campaign goes like this:

Always look up in the header as to which part of the campaign you are in to avoid confusion.

4. KEY WORD RESEARCH:

  

Key words are words or phrases which a person types in the search engine to look up something. This is important to the success of your campaign. So you have to select keywords for your ads that will closely match with what people are looking for. So they have to be relevant.

Always select keywords with Maximum Searches and High Competition.

Click on Tools – Planning – Keyword Planner – Find Keywords – Search of your selected words – down load the Excel list.

Make a note of 3 keywords which fit your criteria and have maximum searches and high competition. Make  a note of their:

Maximum Search Volumes

Competition

Maximum Bid

Minimum Bid

In the older version of Adwords you can select keywords by location.

5. CAMPAIGN SET UP:

Select New Campaign

Select Campaign type: Select ‘Text Ads’

Goal: Website Traffic (In this article we want to increase our website traffic)

URL: Enter your Business URL

6. CAMPAIGN SETTINGS

There are different settings:

·        Campaign Name: Type an appropriate name

·        Networks:  Select ‘Search Network’

                             Add Display Network – Select ‘No’

·        Location:   Click on Advanced Search and Enter the ‘Radius’ and                        ‘Place’

·        Budget: The amount you can afford to spend/ per day

·        Bidding: Manual CPC (this way we can adjust the bid when you want)

·        Sitelink Extensions: New Site Link Extensions (You need four sitelink extension for a good ad.)

         Site Link Text

         Description 1

Description 2

Final URL : URL of the specific service/business

7. SET UP AD GROUPS:

Ad Group Name: Name of the group

Default Bid: minimum amount you want to spend

Keywords: Type the selected keywords one on each line

SAVE AND CONTINUE

8. CREATE ADS:

.

New Ad

·        Final URL: of the specific service/product of the business

·        Headline 1: 30 characters long

·        Headline 2: 30 characters long

·        Display path : path1 / Path 1: 15 characters each

·        Description:  get creative and use catchy words within 80 characters.

DONE – SAVE & CONTINUTE

9. SET MAX CPC FOR EACH KEYWORD:

In the Key words section, edit each key word to set an amount. You will have to decide according your campaign budget.

Now you are all set to start your Google Adwords Campaign!