What is Search Engine Optimization (SEO)

Definition: Search Engine Optimization is the process of improving the visibility of a website on organic (natural or unpaid) search engine result pages ( SERPs), by incorporating search engine friendly elements into a website. 

There are two parts to Search Engine optimization
1. On-page optimization and
2. Off-page optimization

On-Page Optimization 

Definition:

(a) On-page optimization refers to the website elements which comprise a web page, such as HTML code, textual content, images and videos.

(b) On page optimization is the science of optimizing contents of a website such that it becomes friendlier to the search engine.

Purpose: 

(a) Increase your website visitors

(b) Get ranking in search engine result pages (SERPs)

Off-page Optimization:

Definition: It refers predominantly to backlinks (links pointing to the site which is being optimized, from other relevant websites)

Unlike on-page optimization, Off page optimization refers to activities you can perform outside the boundaries of your website. The most important ones are:

a. Link Building

b. Social Media Marketing

c. Social Bookmarking

Purpose of Off- page optimization:

a. Increase your website visitors

b. Increase your website ranking in SERPs.