Off page SEO

DEFINITION: It refers predominantly to backlinks ( links pointing to the site which is being optimized from other other relevant websites)

Unlike On-page SEO, Off page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
a. Link Building
b. Social Media Marketing
c. Social Book Marking

Purpose:
1. Increase website visitors
2. Increase your website ranking in SERPs

A: Link Building: The links should be from domains with high Domain authority and pages with high page performance. The authority of a particular site can be checked through Domain authority checker.

External Links are links that are built from different domains to our website/ blog.
There are various ways of building links:

1. Quora.com: This is a question and answer format. Links of our website/blog can be built in our answer to a particular question. eg: What is SEO?
we can also create a question and give answer to it.

2. Article submission: eg. www.hubpages.com
We can submit our blog page as an article to this website and doing so create back links.

3. Blog directory submission: eg: www.bloghub.com
We can submit our blog on such websites and get added into their directory.

4. Blog Comment: After searching for blogs on similar topic, we can post comments on their blog with links to our website.

5. Infographic images: eg: Pinterest.com
After creating our board and URL, we can add images from our website or upload offline on 'upload a Pin'.

II. Social BookMarking: In this process we save our website link (with description or Images) and share this link. This is done in the following ways:
1. Pinterest.com

2. digg.com/submit:  Here we add the link of the post/ blog in facebook.