On page SEO - important points

1. SEO friendly URL:
a. It should include your main focus keyword.
b. Separate each word by hyphen
c. Small letters

Eg: www.yourdomain.com/digital-marketing-course.html

2. Page title 
a. It should start with main focus keyword
b. Its length should be 65 characters which count space as well.

Eg: <title> main focus keyword </title>

3. Page description (Meta description):
a. It describes your web page
b. It should include your main focus keyword with description
c. It should be 155 to 165 characters which includes space too

Eg: <meta name = "description" content = "your page description with main focus keyword"/>

4. Meta Keywords:
a. It includes your targeted keywords with minimum 5 keywords.
b. Each keyword should be separated by comma

Eg: <meta name = "keywords" content = "keyword 1, keyword 2, keyword 3, keyword 4, keyword 5"/>

Content Optimization:

5. Your web page content should include <H1>, <H2>, <H3> html tags with main focus keyword.

6. The 1st hundred words of your first paragraph should include your main focus keyword.

7. The web page content paragraph should include the Search related keywords (LSI keywords).

8. Your web page should include at least two internal links and 2 external links.

Eg: <a href = "seo-freindly-url.html" Title = "main focus keyword"> Anchor Text </a>


9. Image Optimization:
a. Image name should include your main focus key words.

Eg: <img src = "main focus keyword.jpg" alst = "main focus keyword"/>